Google almost certainly knows that device’s like the rumored ‘Gear VR’-a VR smartphone adapter supposedly being jointly developed by Samsung and Oculus-are on the way, and they want Android to be the mobile destination for VR. “This is just a placeholder,” Plagemann said at the Cardboard session at I/O 2014, “…this is a piece of cardboard.” Cardboard isn’t tantamount to Google’s entry into the consumer VR space, it’s an effort to significantly lower the barrier to entry for VR developers on Android. They wanted to build “the simplest and cheapest way of turning your smartphone into a VR viewer,” said Christian Plagemann, and hoped that the low-cost and easy to work materials would inspire developers to prototype and experiment with modifications and additions. The speakers were Boris Smus, Christian Plagemann, and David Coz, the minds behind the initiative.Ĭardboard started as a “20% time” project-Google’s famous perk that allows employees to spend 20% of their time on hobby projects-by David Coz and Damien Henry at the Google Cultural Institute in Paris. The team started by laser-cutting cardboard they chose the material because of how easy it is to work with. On Thursday, a day after the company revealed the VR smartphone adapter, the Cardboard team held a session at I/O 2014 to introduce the goals of the project to developers. Google, who praise Oculus for “putting VR back into the media’s attention with an awesome device…” recognizes the potential for virtual reality on smartphones and wants to kickstart mobile VR content with Cardboard. Last week Google surprised the crowd at I/O 2014 with the reveal of Cardboard, a low-cost VR smartphone adapter which the company gave away to every developer in attendance.
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